A JumpLink is shortened URL that is used to track link clicks from your podcast show notes. The typical process requires using a shortening service like Bitly or TinyURL and then manually adding the link to your show notes and then manually checking the link clicks and updating a spreadsheet. Not very efficient and time-consuming. Which means you probably don't do it. We streamline the process of creating these links so you can focus on creating content for your audience.
Tracking this data is important for a few reasons:
- See what links are getting the most clicks.
- Over time, you can test different calls to action in your episode to get more clicks. Does telling your listeners to "Join the newsletter" get more clicks than telling them to "Rate the show"?
- Telling an advertiser that your episodes usually result in a 50% click-through rate is great. But it's even better to show them the data! That means they can understand your audience engagement and how influential you are as a podcaster.
- Interact with your listener when they interact with you. Podcasting is passive. But JumpLinks are your opportunity to engage withyour listeners when they take action from your podcast
We feel that show notes are podcast's most underutilized resource. They are usually the last thing considered before the episode is published. But there is riches to be had in the show notes. JumpLinks are a great way to track listener engagement (what they are clicking on) and monetize your podcast in new ways.