Prove your podcast drives action, not just downloads
Most podcasters are flying blind when it comes to audience engagement. Downloads tell you how many people clicked play, but they don't tell you who's taking action.
One of the biggest things holding podcasting ad dollars back is attribution. Proof that your podcast is finding customers that result in sales. The industry is built upon shallow statistics that represent interest but not necessarily action. Downloads and Unique devices give a sense of a show's audience size but not evidence of purchase. To combat this, podcasters often rely on checkout codes or vanity URLs but these aren't silver bullets either. They track the end of a sale and not the full journey.
The best way to track things online has always been a clicked link. And in podcasting, that means the links in your show notes.
JumpLink is a URL shortener built specifically for the needs of podcasters to track their show note links across platforms. Click tracking is always free - no limits, no catches. Simply copy your show notes into JumpLink before publishing and every URL automatically becomes a trackable JumpLink that shows exactly how many listeners are taking action because of your podcast.
Most podcast downloads happen in the first 7 days after release. If you're publishing weekly or biweekly and not tracking clicks yet, you're flying blind on audience engagement. Every episode without tracking is lost data you can never recover.
Podcasters typically see 1-10% clickthrough rates on show note links. If your podcast gets 10,000 downloads per month, that's 100-1,000 people clicking your links. When sponsors pay $10 per visitor you send them, that's $1,000-$10,000 in monthly revenue you could be capturing and proving to advertisers.
Basic tracking is just the beginning. JumpLink Pro takes your most engaged listeners - the ones already clicking - and gives you powerful ways to deepen that relationship. Before routing clicks to their destination, present strategic calls to action like newsletter signups, voicemail requests, or sweepstakes entries. These offers convert your audience from passive listeners to active community members who recommend your show and become your growth engine.
JumpLink fits perfectly into your existing workflow. Copy your show notes into JumpLink, and every URL automatically becomes a trackable JumpLink. We even generate footer links for evergreen content like your social profiles. No disruption, just insights.
Downloads don't tell the full story. When you're selling to sponsors, prove engagement, not just that a file moved from server to device. Show sponsors exactly which content drives clicks, proving your audience doesn't just listen - they act. Advertisers want to be where the action is, and JumpLink provides the concrete data to prove your audience takes action.